Aesop opens a new store in Elements, Hong Kong
mis à jour le 12 June 2014 à 23:49The definition of contemporary elegance - signature of all Aesop stores.
Hailing from Melbourne, Aesop stores are widely known to be impeccably designed by the company's Design Department, and their new store in Elements is no exception. Despite going global and constantly letting the brand expand internationally, the one thing that remains true to Aesop is their loyal commitment to elegant modern aesthetic.
Aesop's new Hong Kong signature store at Elements boasts of aesthetic balance as the slotted timber used for shopfront and the ceiling morphs gently into a plaster seating bench to serve as a warm welcome to passers-by. Apart from aesthetic balance, Aesop's dedication to quality control was strictly adhered to as well as seen from the off-white built-in plaster shelving that was hand-crafted on site to allow the subtle curvature of each corner to be meticulously monitored.
It doesn't matter if you've already got a legion of Aesop products, because a trip down simply to admire the architectural finesse of the store is equally justified since the brand prides themselves with meticulously considered design for the creation of each space.
Aesop Elements
Shop 2118, Elements
1 Austin Road West
Tsim Sha Tsui, Hong Kong
Annabelle Chew
