Karl Lagerfeld launches a duo of fragrances
updated the 7 October 2015 à 00:03
The fashion designer signs two new fragrances, for her and him.
After transforming the Grand Palais to a luxury supermarket at the ready-to-wear Chanel Fall Winter 2014-15 much to the delight of the fashion world, Karl Lagerfeld will also delight beauty addicts by launching two new fragrances.
“Today’s fashion is no longer simply about clothing. It is about the whole package – not just accessories or glasses, but fragrances, too.“
The designer, who has already tried to launch perfumes in the past, has decided to create two new fragrances, a perfume for women and an eau de toilette for men, in the classical, avant-garde fashion of his universe .Two perfumes which are sensual, addictive and attractive. A green floral scent for women created by Christine Nagel and Serge Marjoullier, and a masculine scent revolving around the aromatic fern composed by Jean-Christophe Herault.
To embody his concoction, Karl Lagerfeld has chosen his darlings models – namely the very popular and beautiful Kati Nescher and Baptiste Giabiconi – to appear in the campaign that he has naturally shot himself.
The bottles – simple, elegant and sleek with a graphical side – echo the designer’s creative style. A Pink glass bottle for her and a black one for him, with the name ‘Karl Lagerfeld’ in silver letters – and finished by an engraved profile of Karl Lagerfeld. Finally, a metal ring dresses the neck of the bottle, a nod to the designer’s signature shirt collars and jewellery.
Karl Lagerfeld Eau de Parfum for Women (Karl Lagerfeld, 85 ml, approx. USD117)
Karl Lagerfeld Eau de toilette for Men (Karl Lagerfeld, 100 ml, approx. USD138)
Marlene Vautrin
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