Mismatch in Heaven: Heaven & Earth introduces new flavours
Tea brand launches unusual new flavours with an adorable video by local YouTube channel, Night Owl Cinematics.
Coca-Cola Singapore launched two unique tea flavours last month. To mark those new fusion teas, Heaven and Earth launched its “An Unusual Match Made in Heaven” campaign.
In order to spread awareness about the campaign, the brand worked with popular local YouTube channel Night Owl Cinematics (NOC) to produce a video highlighting the joys unusual combinations can bring.
The video focuses on the character differences of NOC founders and real-life couple Ryan and Sylvia. Friends of the couple came together to share intimate details of the husband and wife team on camera.
“Our journey with Night Owl Cinematics has taught us that by embracing people who are different from us, it can lead to endless enriching outcomes, and this is why we are happy to partner with Heaven and Earth for this campaign,” shares Sylvia, “The campaign message resonates with us and we hope through our video, we will be able to encourage our fans to be open to more unusual combinations in their lives.”
The two new flavours are Mango Tea with Chamomile and Apple Tea with Lemongrass. They are made with natural fruits and herbs and the first of its kind in the local market.
“As a home-grown tea brand, Heaven and Earth has 15 years of experience in developing tea flavours that satisfy the sophisticated taste palates of local consumers,” said Mr Lim Kea Yew, Senior Manager Integrated Marketing Communications and Activations, “We are excited to launch these two new flavours, which are a first for the Singapore market, and to see how people will embrace the unique combinations.”
Amanda Lim
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