Kristina Bazan unveiled as first digital ambassador of L’Oréal Paris
mis à jour le 12 October 2015 à 09:02To further push the envelope, Swiss beauty Kristina Bazan joins the cast of L'Oreal muses.
With a subscriber base that could river the stars at 2 million followers on Instagram and various social networks, Kristina Bazan is one digital force to be reckoned with. The 21 year-old Swiss personality is passionate about beauty and fashion and for some years has developed many creations with larger retailers. With that much to her name, understandably, L'Oreal Paris has chosen for the first time a blogger to be a part of their ambassadors.
"Kristina is exactly the image that L'Oreal Paris wants to give the digitally-connected women of today. As a great fan of makeup, she was able to show everybody that all women can achieve sophisticated and bold looks and be proud of themselves. She has this ability to recreate her own beauty while inspiring many women worldwide. This is exactly the type of message L'Oréal Paris strives to communicate and that is why we are more than happy to welcome today, Kristina as our first digital ambassador," said Cyril Chapuy, International General Manager of L'Oréal Paris.
"I am very honored and pleased to join the family of L'Oréal Paris as the first digital ambassador. I wish through this adventure to use my role as ambassador to communicate a positive message about beauty and show each woman, she too, it is worth it," said Kristina Bazan.
We definitely agree with this impeccable partnership!
Maud Gontier
