Rebecca Minkoff flagship store: The best of online and offline shopping
mis à jour le 14 July 2015 à 18:33Designer Rebecca Minkoff has teamed up with eBay to provide its customers with an innovative technological shopping experience at its new flagship store in New York City.
We can't deny our fondness of shopping - be it online or offline. And while each mode boasts a few pros and cons, one designer has combined features from each to create an optimised and enjoyable experience bringing the best of both worlds.
As you enter the Rebecca Minkoff store in NYC, you are immersed immediately in an interactive experience with a huge connected wall. There, you can browse different outfits, select the pieces and accessories you like, pick the desired size and colour and have them sent to the fitting room at the touch of a button. And as a bonus to enhance the pleasurable experience, you can order a beverage from the connected wall itself.
If you happen to be an existing customer of the brand, you can even check-in via the Rebecca Minkoff mobile app. This provides access to your personal profile for a better, bespoke experience once you're at the store.
To make the experience even more convenient, the dressing rooms are equipped with Radio-Frequency Identification (RFID) technology. Which means that as soon as you enter the fitting room, the touch screen mirror identifies the pieces you've selected via their RFID tags and relays through a screen pop-up, information about other colours and associated items available at the store in your size.
If you want another size, colour, more accessories or even some style advice to spice up your look, all you have to do is touch a button to submit the request and wait for it to arrive in the fitting room.
Moreover, all staff are equipped with iPads to respond as quickly and efficiently as possible to meet the customer's needs.
Last but not least, if you are not sure about your purchase, you just have to connect with PayPal. The app will save all the items tried on for you to review later at home.
Having thought of all aspects and details which make the shopping experience more convenient and interactive, creative director, Rebecca Minkoff, says, "As a woman, I felt there was a lot missing from retail stores that I wanted to offer my customer. I wanted to have our store stylists be my voice and continue the conversation with our shoppers in the same direct line of communication I have with them online. More than anything, though, I wanted the experience to be easy… like being able to ask an associate for another size by simply touching the screen on our dressing room's magic mirror."
If you're heading to NYC any time soon, we reckon this is a unique shopping experience you wouldn't want to miss!
Lindsay POUI-DI
