Beauty Review: IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette

Marie France Asia beauty writer Lim Han tries out IT Cosmetics’ Superhero Eye Transforming Anti-Aging Super Palette and shares her results.

Feast your eyes: IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette

Bust out your eyeshadow brushes and get excited. There’s going to be a new kid on the block in Eyeshadow Town this upcoming summer – the Superhero Eye Transforming Anti-Aging Super Palette unveiled by IT Cosmetics. Harnessing gentle ingredients and their extensive beauty knowledge, IT Cosmetics promises to grant you the power of feeling beautiful on the outside, while doting on your skin. Their new limited edition palette will transform your eyes into aesthetic masterpieces with one swipe of a brush and have you stealing the spotlight wherever you go.

Tuck into an array of 12 shades stashed away in this gorgeous palette. Compartmentalising the shadows into three sections: Nudes, Neutrals and Liners, and the bases into three as well: Confidence, Pow! and Magical, this palette has conveniently provided you with everything you need for a holistic eyeshadow experience. Dramatise and accentuate your eyes just the way you want it with these universally flattering shades that promise to take you from day to night.

Our Verdict

We absolutely adore this palette. The variety of shades available make achieving an impeccable daytime look or a nighttime one a total breeze. Down for a subtle girl-next-door look or a smoky eye as fierce as Wonder Woman? You’ll be granted the best of both worlds with this palette.

We’re aware of the one key factor about the product that everyone is always pining to know: the pigmentation. Well, we bear excellent news. The shadows and bases are incredibly pigmented and as smooth as butter for a long-lasting effect. Rest assured that application is a piece of cake. But, here’s a tip: if you’re aiming for a subdued natural look, be sure to use a light hand!

I hear some murmurs in the crowd going “how about its staying power?”. Dear reader, I wish you could shadow me for an entire day and witness the magic for yourself. These shadows last as long as Captain America. Despite my forgetful hand rubbing my eyes several times (to my constant self-reproach) throughout the day, the shadows stubbornly clung to my lids. By evening, my makeup exuded an I-had-just-left-the-house look.

Makeup aficionados, hesitate no further. This superhero palette will make you feel like a total it girl one moment and a smashing heroine, the next.

The IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette will be available at Sephora and on the Sephora website in May 2017 for a limited time.

Lim Han

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Marie France Asia, women's magazine