Beauty Business: 3 Beauty startups to get behind
Imagine having your foundation in a pencil form. From bronzers in a pencil to beauty apps, these three beauty innovations are worth knowing about.
Almost every month, we see new makeup products making its way onto the shelves of stores. We can’t help but be spoilt for choice. Behind these makeup products lie the creative minds of many. The next big mascara or trend requires research, time and effort. Similarly, beauty entrepreneurs are always on the lookout for the next big creation.
Networking platform, FounderMade recently held its first Beauty Summit where more than 100 beauty startup entries were submitted and only three emerged as finalists. The three beauty start up innovators who made the cut presented the following ideas:
FUR
The response for Fur was so promising that it launched on the day of the event itself. Created with a mission to empower women to take control of their personal choices, Fur sells feminine care products. Infused with ingredients such as grape seed and jojoba oils, the products aims to not only keep the most intimate of areas clean but encourage women to embrace their natural body state should they choose to. What matters the most is the process of after care which it aims to improve with products such as Fur Oil and Stubble Cream.
VIVE
The second finalist Vive presented a subscription app. This application caters to those looking to book last minute beauty appointments in the heart of New York City. Till date, the app has helped users to book more than 16 000 appointments just through the click of a button. Sounds like the perfect idea for a last minute facial to pamper ourselves, doesn’t it?
TRESTIQUE
TreStiQue emerged as the ultimate winner. What was the winning idea? Combining your favourite products in pencil form. That’s right! Imagine your foundation and bronzer in the form of a pencil. Not only is it convenient to bring along everywhere, it simplifies the concept of beauty products and takes it to a whole new level.
Such beauty summits are the perfect opportunities for the next big beauty invention to emerge. From beauty apps to foudations in a pencil, we wonder what the next innovative invention will be.
Perin Sidhu
