K-Beauty: Moonshot to launch in Singapore this September
updated the 6 October 2015 à 22:53
Moonshot’s vibrant, eye-popping products are bound to be a welcome departure from the cookie-cutter baby doll looks typical of Korean brands.
South Korea is at the forefront of the beauty scene with names like Etude House, Sulwhasoo, Laneige, Skin Food and Clio having a regular presence in our beauty cabinets. Now, joining this growing list of much-loved Korean beauty products available in Singapore is Moonshot, a cosmetics brand backed by YG Entertainment –the same guys behind Big Bang and 2NE1.
The brand’s name takes inspiration from mankind’s first landing on the moon in 1969. It also holds the meaning of breaking away from the conventions of the cosmetic world, and taking on new challenges. Moonshot may be a mere baby in the beauty industry having just launched last October, but it already has well over 200 products in its collection, with Korean model and actress Lee Sung Kyung repping the beauty brand at every industry event.
YG’s over-the-top aesthetic is reflected in the playful, eye-popping products made for the fearless fashionista who isn’t afraid to mix her colours and go beyond the tried-and-tested makeup looks. With this theme at the core of all their products, Moonshot has created easy-to-use, multifunctional makeup and beauty essentials every girl will want in her makeup arsenal.
Click through the gallery for a sneak peek at some of the must-have products that will be hitting our shores this September.
We bet your beauty cabinet to never be the same again!
Karen George
Photos: Moonshot Cosmetics
