Sulwhasoo opens first ASEAN flagship store in Singapore
updated the 6 October 2015 à 23:02
The much revered Korean beauty house officially cements its position here with a spanking new space in Capitol Building.
As one of the most revered Korean skincare brands around, it’s high time that Sulwhasoo officially cements its position in the region with a space of its own in Singapore – coincidentally also their 100th global store. It may have taken them awhile but boy are we glad to have them open right in the midst of town.
Situated in the historic Capitol Building, Sulwhasoo’s flagship store is one that brilliantly melds different zones to convey the brand’s Asian philosophy for harmony and balance. Through the doors, customers will be treated to the Brand Zone which further emphasises on the brand’s notion of ‘Holistic Beauty’ with star products featured front and centre. Thereafter, along the hallway lies the Ingredient Zone which showcases Sulwhasoo’s key JAUM Balancing Complex and essence of ginseng science, Ginsenomics in an exceptionally interactive manner.
In addition to the above, the boutique also houses an exhibition space to highlight everything essential about the brand, a Product Zone for customers to test any product from the skincare and cosmetics range, as well as an intimate beauty lounge for the ultimate beauty pampering experience.
With the beauty lounge, customers can also expect to indulge in personalized services and treatments such as Concentrated Ginseng, Timetreasure, and Snowise Treatments. And for the first time, the following two facial treatments will also be included in their repertoire:
| 1. Essential Hydrating Care Facial Treatment (60 min, SGD100) The deep-hydrating Essential Line and Korean paper mask – with excellent air permeability and absorption – restores hydration and smoothness. |
| 2. Hydro-aid Treatment Purifying Facial Treatment (60 min, SGD120) The Hydro-aid Line provides the harmonious flow of moisture and skin-purifying White Porcelain Facial Tool to instantly resolve dry skin that causes lack of radiance. |
Through and through, we have to say after seeing the luxurious beauty lounges, we’re yearning to get ourselves in there for a treatment or two.
Now, not that we need any more reason to stock up on Sulwhasoo’s coveted products but having a dedicated space definitely serves to bring a far more immersive experience with the brand itself and we’re positively thrilled!
The Sulwhasoo Boutique is located at Capitol Building, 15 Stamford Road, #01-72/73, S178906.
Tarandip Kaur
