Clémence Poésy: The muse for a new Chloé fragrance

She was the face of Chloé Eau de Parfum from 2008 to 2010, and now, French actress and model Clémence Poésy is emerging again as the face of the next perfume by the brand – to be launched in September.

An obvious choice for Françoise Mariez, Senior Vice President International European Marketing Licenses, Coty Prestige, who said:

“We chose Clémence as she is a natural fit for the brand. To us, she defines what effortless French seduction stands for. Her asserted femininity and natural charm embodies Chloé’s strong appeal to women worldwide.”

The actress is a unanimous choice: “Working with Clémence on the ad campaign has been such a joy. She captures in her spirit both the effortless, free nature of Chloé but also the playful charm that is so true to the Maison and what is so modern now,” says Clare Waight Keller, Creative Director of Chloé.

Asked about the subject, Clémence Poésy confirms her close ties with the house of Chloé: “I am very proud and honoured to represent Chloé fragrance again. When Chloé approached me, I immediately accepted. It was so evident for me to come back to a brand that I feel so connected to.“

It is clear that the actress has seduced the Chloé house, not only by her acting talents in feature films like Harry Potter or 127 hours and television hit series, but also by her fresh appeal, charm and natural grace.

With this new fragrance, Clemence will show a more sophisticated side of her personality in keeping with the elegant and feminine world of Chloé.

The campaign and the commercial will be unveiled in September. We can’t wait!

Elodie Le Gall