The Cushion Story: How did the cushion take over the beauty world?
updated the 6 October 2015 à 23:02
As Sulwhasoo launches its latest Perfecting Cushion Brightening, have you ever wondered how the innovative item even came to be in the first place?
Almost within the blink of an eye, the cushion product has become a ubiquitous beauty item seen on the shelves of multiple makeup brands – and stocked in every beauty junkie’s vanity case including ours. You might be wondering though how did this all new makeup category even storm its way through the already saturated industry?
Well, the humble cushion essentially found its ground back in 2007 by AMOREPACIFIC (the parent company of Sulwhasoo and other prominent Korean brands), as they sought to fill a gap – one that your usual BB or CC creams were not filling. Ultimately, the innovation came to be after intense research and development for a product that would deliver the protection of a sunscreen with the coverage of a foundation and allow for quick and each touch-ups throughout the day. That too without causing streaks, patchiness or an unsightly white-ish hue whenever the product was reapplied.
With the above as their springboard, the Korean beauty giant eventually landed on a gold mine when they released their very first cushion product. It quickly swept through the region as more and more women were impressed by the convenience and effectiveness of the cushion. And as they say, the rest is history.
So if you’ve yet to get on the cushion bandwagon (what are you waiting for really?), then you might as well jump right in with Sulwhasoo’s latest generation of cushions, the Perfecting Cushion Brightening. Formulated with Pearlescent Complex and Magnolia Blossoms Extracts, the new cushion product effectively lightens the complexion and keeps it looking dewy throughout the day (read our full review of the product here).
However, if you need more help coming to a decision, flip through the gallery for 5 things about the trusty cushion that’ll swing your vote right over.
This article was sponsored by Sulwhasoo. For more information about their outlets and products please visit www.sulwhasoo.com.sg.
