Gwyneth Paltrow plays dress up for Max Factor campaign

updated the 6 October 2015 à 23:59
Max Factor 100 Years of Glamour Campaign
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From Audrey Hepburn to Brigitte Bardot, Farrah Fawcett and Madonna – The Hollywood actress gets 4 makeovers to celebrate Max Factor’s 100 Years of Glamour campaign.

If you needed more proof that Gwyneth Paltrow CAN act, then the latest Max Factor campaign will definitely demonstrate some.

As the spokesperson for the American cosmetics brand, Gwyneth appears in the visuals of their latest 100 Years of Glamour campaign, channelling four icons of their eras.

Starting with the most recent, Gwyneth takes on her own frenemy Madonna as an icon from the 80’s with bright pink lipstick and colourful eye makeup for a total pop look. She then ups up the glamour factor for a Farah Fawcett-like look with a sexy bronzed look to represent the 70’s.

Brigitte Bardot comes next with the French actress’s signature thick black eyeliner and platinum blonde mane signifying the 60’s – and last but not least, the Iron Man heroine channels Audrey Hepburn, the film icon of the 40’s with her simple and classic look.

We have to say we are loving all the makeovers done to Gwyneth by Max Factor’s Global Creative Design Director and international makeup artist Pat McGrath.

With the product list and makeup sketches provided by Max Factor, we’re definitely inspired to copy some of these timeless looks in homage to these icons who defined beauty for the past few decades.

Rana Wehbe


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Marie France Asia, women's magazine