Kiehl’s is partnering with Alicia Keys in the fight against AIDS
updated the 20 June 2014 à 23:49the American beauty brand supports the singer’s NGO Keep a Child Alive – as well as other local AIDS charities – by releasing a limited edition of its iconic night concentrate.
In 2003, Alicia Keys founded the organization Keep a Child Alive with British activist Leigh Blake. Their fight? Everyone has a right to access health care. It seems only normal, yet many children with AIDS (72% of them) still do not have access to treatment of the virus. Through this association, Alicia Keys allows these children and their families to receive care and treatment with dignity.
To support the artist’s noble cause and her foundation, leading skincare brand Kiehl’s, is releasing a limited edition of its cult best-selling product Midnight Recovery Concentrate where the proceeds will go to the Keep a Child Alive NGO foundation. It is time to do a good deed, right?
While the initiative is global, it will slightly differ from one country to another where the local Kiehl’s will be working with other charities instead, but towards the same cause.
For example, Kiehl’s Singapore is partnering with Action for Aids (AfA), a local NGO committed to AIDS prevention, advocacy and support. Starting January 1, for every bottle of Limited Edition Midnight Recovery Concentrate sold, SGD$5 (approx. USD4) will be donated to AfA.
The limited edition bottle will include a special charm and a call to action from Alicia Keys echoing her continued drive to encourage everyone to use their voice and make a difference in the fight against AIDS.
Midnight Recovery Concentrate Keep a Child Alive (Kiehl’s, approx. USD65 for 30ml, limited edition)
* Tune in to your country’s Kiehl’s page to find out more information about the local campaign.
Morgan Klein
