Penélope Cruz: the face of the latest Lancôme mascara
updated the 6 October 2015 à 23:59
The beautiful actress lends her eyes to the grand vision of the latest Grandiôse mascara from Lancôme.
Lancôme ambassador and talented actress Penélope Cruz has been chosen to lend her glamorous and alluring look to Grandiôse, the latest mascara from the brand. A perfect embodiment of contemporary femininity, Penélope Cruz invites us to discover a new vision of mascara. A mascara designed with utmost care to meet all the challenges faced by women in the eyelash makeup territory. To make this latest makeup asset a vital ally , experts at Lancôme have taken into account in particular the complexity of a balanced application of mascara.
Inspired by the finesse and the voluptuous curves of a swan neck , Lancôme created the ” Gooseneck ™ “, a twisted short application rod that intuitively adapts to the facial contours and once precisely positioned at the edge of the eyelids, it follows the natural architecture of the eye and allows optimal mascara application on the eyelashes. Thanks to its high-tech bristles which come in 2 sizes, the eyelashes are coated easily and evenly for a grandeur look.
At Marie France Asia, we are looking forward to August 2014 to discover this new kind of mascara with its innovative features. In the meantime, we ‘ll let you appreciate the elegant packaging of this revolutionary mascara: a subtly tinted container in deep black that gets gradated, decorated with the iconic Lancôme flower that seems to spread weightless.
Elodie LE GALL
