London Girl: Poppy Delevingne announced as first Jo Malone ambassador
updated the 24 June 2015 à 10:37The storied British fragrance house has tapped on socialite and model, Poppy Delevingne as their global representative for a slew of projects and events.
For the first time in its history, the chic British fragrance house Jo Malone has chosen a global ambassador and that glorious throne went to Poppy Delevingne. As an international fashion model and older sister of the sublime Cara Delevingne, this pairing couldn’t have been any more ideal and natural, judging by her personal connection to the brand.
“The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender by Jo Malone London,” said Delevingne before adding, “My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies.”
In a statement, global general manager Jean-Guillaume Trottier also enthused, “Poppy is such a dedicated, vivacious character, with huge international appeal. As a longtime Jo Malone London devotee and true English rose, this feels like an incredibly natural appointment. Poppy’s personality is infectious; she is a joy to be around and brings a sense of celebration to everything she does.”
The hype is already infectious enough and we can’t wait to see the socialite host a slew of events create content for a series of yet to be revealed events and projects. In due time, my friends.
Morgane Klein Forest and Tarandip Kaur
