22 Up-and-coming Korean beauty brands you need to know in 2018

daphne 11 Nov 2017

1/22
Pobam
Pobam promises natural, fresh and beneficial ingredients to highlight your inner beauty.

Best Sellers to Try: Orange Latte Foam Cleanser, Bichon Bubble Pack, Moonlight Serum

Photo: Pobam (Instagram)
2/22
Pyunkang Yul
Developed by the renowned Pyunkang Oriental Medicine Clinic in Korea, Pyunkang Yul focuses more on using fewer and only key ingredients (lesser chemicals) to create a powerful blend of a product. The ingredients are gentle and safe for the skin. An added bonus: it's a cruelty-free brand!

Best Sellers to Try: Pyunkang Yul Essence Toner, Pyunkang Yul Moisture Cream

Photo: Pyunkang Yul (Instagram)
3/22
Thank You Farmer
Thank You Farmer's brand philosophy is to offer a way of creating a healthy and beautiful skin naturally, without burdening it.

Best Sellers to Try: Miracle Age Repair Serum, Miracle Age Repair Eye Cream

Photo: Thank You Farmer (Instagram)
4/22
Benton Cosmetic
Inspired by nature’s most gentle ingredients - like repairing snail mucin and moisturizing honey - Benton creates natural products that help improve skin. Benton’s goal is to turn back time and regain your skin’s original healthy condition. Its products are formulated without parabens, mineral oil, alcohol, benzophenone, chemical preservatives, steroids and is certified cruelty-free.

Best Sellers to Try: Snail Bee High Content Lotion, Fermentation Eye Cream, Aloe BHA Skin Toner

Photo: Benton (Instagram)
5/22
Acwell
Acwell retains the benefits of the traditional Donguibogum principles and practices of oriental medicine, that has been handed down through generations for over 400 years, in combination with modern science to create beautiful, healthy skin.

Best Sellers to Try: Bubble Free PH Balancing Cleanser, Aqua Clinity Cream

Photo: Acwell (Instagram)
6/22
Isntree
Isntree is a natural cosmetics line that strives to make pure, nature-friendly products. All its ingredients are gentle and include green tea, aloe vera and hyaluronic acid (a key ingredient for maximum hydration!). They also disapprove of unethical animal experiments, hence their cruelty-free certification!

Best Sellers to Try: Hyaluronic Acid Toner, Aloe Soothing Lotion, Green Tea Fresh Toner

Photo: Isntree (Instagram)
7/22
Yuripibu
Yuripibu's skincare range features incredibly clean formulas with a focus on skin-loving ingredients. Youthful, radiant skin awaits!

Best Seller: Artichoke Power Essence, Thermal Water Lotion, Grante Cleansing Oil

Photo: Yuripibu (Instagram)
8/22
Shangpree
Shangpree is a renowned facial spa in Korea that has ventured to create their own range of skincare products to further aid in creating beautiful skin. Their brand concept is simple — the esthetician's years of wisdom behind a great visage combined with Shangpree's science of skin.

Best Sellers: Marine Energy Eye Mask, Gold Black Pearl Hydrogel Eye Mask

Photo: Shangpree (Facebook)
9/22
Make p:rem
Make p:rem aims to be a pragmatic beauty brand that includes simple but effective ingredients that stay true to its sole purpose. Their line features game-changing beauty innovations with real results.

Best Sellers to Try: Blue Ray Sun Gel, In-Shower Face Mask, Radiance Peeling Sleeping Pack, Safe Relief Cream

Photo: Make p:rem (Instagram)
10/22
ID.AZ
ID.AZ is created by Korea's top dermatologist clinic that specialises in providing for sensitive skin with glowing, healthy complexions.

Best Seller: Dermastic Essential Toner, Dermastic Foaming Cleanser

Photo: Glow Recipe
11/22
Leejiham
With its slogan, "Beauty is Clever", Leejiham is committed in its efforts to develop advanced and effective, safe and clever skin care to deliver an enhanced skin appearance.

Best Sellers: Vita Propolis Ampoule, Tea Tree 80 Cream

Photo: LJH
12/22
Secret Key
Secret Key is a brand that strives to provide high-quality products at a reasonable price. They use only natural and environmentally-friendly ingredients safe for any skin type.

Best Sellers to Try: Starting Treatment Essence, Fresh Nature Toner

Photo: Secret Key
13/22
Heimish
Launched in the early 2016, Heimish focuses on natural, paraben-free, hypoallergenic skincare. It is ideal for all skin types, especially those with sensitive skin.

Best Sellers to Try: All Clean Balm, All Clean White Clay Foam

Photo: Heimish (Instagram)
14/22
Glow Recipe
Glow Recipe's products are closely created in line with consumer feedback on their skincare concerns. They work towards achieving everyone's skincare goals using only the most natural and organic key ingredients like watermelon and blueberry. Yes, the products actually contain the real fruit!

Best Sellers to Try: Watermelon Glow Sleeping Pack, Blueberry Bounce Gentle Cleanser

Photo: Glow Recipe (Instagram)
15/22
Klairs
Klairs is a high-quality, affordable skincare brand for sensitive skin. Its products are formulated without colorants, alcohol, parabens and artificial fragrances and contain only the most necessary ingredients.

Best Sellers to Try: Supple Preparation Face Toner, Freshly Juiced Vitamin E Mask, Freshly Juiced Vitamin C Drops

Photo: Klairs (Instagram)
16/22
Blossom Jeju
Blossom Jeju products are created from simple and unique blends of the purest natural plant oils (such as camellia seed oil) and botanical extracts (like flower water) from Jeju to help restore and maintain the natural vitality and radiance of the skin.

Best Sellers to Try: Pink Camellia Soombi Blooming Essence Serum, Pink Camellia Soombi Blooming Face Cleanser

Photo: Blossom Jeju (Instagram)
17/22
Klavuu
Klavuu products are infused with Jeju pearl extracts to target skin concerns such as whitening, purification, UV protection, hydration, body relief and blemish reduction.

Best Sellers to Try: White Pearlsation Special Divine Pearl Serum, Pure Pearlsation Revitalizing Facial Cleansing Foam

Photo: Klavuu
18/22
Polatam
Polatam is a lifestyle brand that specifically focuses on the basic, key ingredients in their skincare.

Best Sellers to Try: Pure Cream Hydro Radiance Mask, Pure Cream Firming Radiance Mask, Deep Moist Cream

Photo: Polatam
19/22
J.ONE
J.ONE is a beauty line created by Korean actress Ha Ji Won. J.ONE is an innovative range of multi-tasking products that are ideal for working women who want skin care that promises. These products hydrate, plump and firm the skin and also act as a primer for longer lasting makeup.

Best Sellers to Try: J.ONE Jelly Pack, J.ONE Hana Cream, J.ONE Jelly Cream

Photo: J.ONE (Instagram)
20/22
Huxley
Huxley is a contemporary Korean beauty brand that sources their ingredients from Morocco. Their key ingredient is organic Sahara cactus oil, hand-selected and cold-pressed to procure the maximum benefits. The ingredients are antioxidant-rich, highly nourishing and anti-aging.

Best Sellers to Try: Secret of Sahara Oil Essence, Cleansing Water, Oil and Extract Mask

Photo: Huxley (Instagram)
21/22
Neogen
Neogen Dermalogy is at the forefront of skin care trends and technology, developing advanced, high-performinh and cruelty-free formulas. Using their innovative six-core bio-technology, Neogen delivers the true benefits of natural ingredients to the skin.

Best Sellers to Try: Bio-Peel Gauze Peeling (Wine, Green Tea), Green Tea Real Fresh Foam Cleanser

Photo: Neogen (Instagram)
22/22
Blithe
Blithe believes that harmful pollution accelerates the ageing of the skin. As such, they've cleverly developed the concept of 'Anti-polluaging (pollution and aging)', which features products that will help effectively resist against skin aging and reduce skin irritation caused by pollution and stress.

Best Sellers to Try: Patting Splash Mask (Rejuvenating Purple Berry, Soothing Green Tea, Yellow Citrus and Honey), Crystal Iceplant Pressed Serum, Vital Treatment Essence - 5 Energy Roots

Photo: Blithe

Now that you’ve heard about these products, are you going to give it a try?

Korean beauty brands are making huge waves across the globe with their decent pricing and effective skincare. People often hype about the famous Korean beauty brands like Laneige and Innisfree but the newer brands never get much love. The truth is that they are slowly and secretly dominating the markets in Korea! These new beauty brands are changing the game with their minimalist, aesthetic packaging and unique, potent ingredients.

Browse the gallery above to check out the 22 new up-and-coming Korean beauty brands you’ll want in your beauty arsenal in 2018!

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