Gary Pepper Girl: 5 Questions with Kiehl’s latest muse

These days many bloggers are increasingly collaborating with various brands. From Hanneli Mustaparta with Dior to Margaret Zhang and Clinique, and Irene Kim with Estee Lauder, now have one more to add to the mix – Nicole Warne.

As one of the world’s leading digital influencers with over 2.5 million followers, Nicole Warne is considered an expert in the fields of fashion, digital and social media, and e-commerce. With her online persona, ‘Gary Pepper Girl,’ she has built a significant multi-channel influence through dream-like storytelling techniques.

It doesn’t come as a surprise then that Kiehl’s and Gary Pepper Girl partnered to bring to life the tangible lifestyle benefits of one of the company’s bestselling products, Daily Reviving Concentrate via storytelling.

Titled “Happiest Hour”, this campaign is inspired by the best hours of the day and centres around four personalities in various city scenarios, aptly titled Rush Hour, Adventure Hour, Nature Hour and Family Hour. Each scene has been stylised by Nicole and  incorporates elements of the Kiehl’s brand by showcasing how the Daily Reviving Concentrate can help women look energized, fresh and young, especially at the end of the day – during their “happiest” moments.

Set to launch on Gary Pepper Girl’s social and digital channels as well as Kiehl’s platforms beginning in mid-August in the U.S and Canada, this campaign will be making its way to Asia and Europe in the Fall.

So before all that comes into play, head up to our gallery to learn a little bit more about our favourite Gary Pepper Girl – including her favourite beauty buys and her most memorable advice ever received.

Perin Sidhu

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