Ryan Reynolds: The new face of L’Oréal Men Expert
updated the 7 October 2015 à 00:03
The Hollywood actor and former model becomes the latest spokesman for the brand.
After the attractive “Doctor Mamour” aka Patrick Dempsey, the arrogant but irresistible “Doctor House” i.e. Hugh Laurie, and the charming “Gerry” from PS I Love You aka Gerard Butler – it is the turn of Ryan Reynolds to be the new ambassador of L’Oreal Men Expert.
The Canadian actor, 37, joined the L’Oréal Paris family just a few months after his wife Blake Lively did. He will represent the range of treatments for men Men Expert Hydra Energetic. Obvious to the International General Manager of L’Oréal Paris, Cyril Chapuy: “Ryan is the perfect embodiment of the contemporary man: genuine, uninhibited, strong and powerfully charming”.
The hunk is not exactly new to this as we had already admired him in Hugo Boss advertisements. The first images of the next advertising campaign for L’Oréal Paris by photographer Kenneth Willardt have already been revealed in the Daily Mail: It shows Ryan as a charming companion and also a seducer … In black outfit and a leather jacket on a t-shirt, we can definitely confirm that Ryan is worth it!
In a press release Ryan says: “I feel honoured and excited to join Men Expert, a brand that represents the essence of modernity, edginess and technology. I love the driving force that leads it to constantly provide the best products for men like me who are always doing 1000 things at the same time.”
Adding a Hollywood actor to its list, the brand found a great way to celebrate 10 years!
Given its new muses, one wonders if the brand is having some surprises for us in store … Maybe an unprecedented future campaign with Blake? We can only wait and see!
Elodie Le Gall
