The Walking Dead blood pop-up shop
updated the 11 June 2014 à 21:00Want to get our hands on exclusive Walking Dead merchandise? Well then you’ll have to donate some blood first!
To express that something is very expensive, people may say sometimes :”it costs an arm and a leg”. A few days ago, we noticed that this idiom is used almost literally by a Portuguese Pop-up shop.
Yes, the Fox Portugal team in partnership with the Portuguese National Blood Bank has impressed us with a far-fetched idea to promote the launch of the fourth season of The Walking Dead show. They have set up a pop-up shop that sells Walking Dead Merchandise and the only way to get your walking dead products, is to pay – with your blood!
Can you imagine? To get your Walking Dead- printed t-shirt, Converse and so on, you have to stick out your arm to the cashier to let him draw your blood. The more blood you give, the more products you get.
All that we can say is that this unusual promotion method is completely in keeping with the theme of the show, which is well-known for its high level of gore. What’s more, thanks to this surprising Walking Dead promotion, blood donations have increased by a staggering 571% in comparison with the previous year and among donors, 67% of them gave their blood for the first time.
The store was so successful that additional locations are set to come to Spain, the Netherlands, Turkey, Brazil, Argentina, Columbia, and the United States!
Will it come to Asia soon? We’ll be keeping an eye!
Lindsay POUI-DI
Watch the video:
