Seoul to Singapore: Laneige brings global Beauty Roadshow to town
Catch the Laneige Beauty Road with BB Cushion Event at ION Orchard and stand a chance to win gifts, BB cushion samples and beauty advice from Korea’s top model Hwang Se-On.
We’ve drooled over their products, use them religiously and have got them by the stacks in our beauty cabinet. Now it’s time to experience the magic of Laneige BB cushion up close and personal with Laneige’s very first global roadshow beauty event: Beauty Road with BB Cushion .
With the aim of spreading K-beauty worldwide, the roadshow will be making a pit stop in seven global cities, with Bangkok having the honour of kicking things of, followed by Singapore, Malaysia (Kuala Lumpur), and China (Beijing, Xian, Chengdu, Shanghai)
The Korean brand behind the best-selling Laneige BB cushion wants consumers to experience the wonders of the cushion-type compact which has helped women everywhere achieve radiant skin instantly. It’s not for no reason that the Laneige BB Cushion has won over 65 Asian beauty awards from 2013 to 2014!
Apart from testing the BB cushions, there are also prizes to be won and makeover programs conducted by Laneige’s very own makeup artists from Korea. If that isn’t enough to get you down to ION Orchard, then beauty tips from Korean top model Hwang Se-On should be motivation enough.
So K-beauty enthusiasts, you know where the action’s at this month!
LANEIGE Beauty Road will take place at ION Orchard, Basement 4 ION Station from July 24 – July 26, while the pop-up store will open on July 20th at the same place.
Karen George
