Philanthropic Christmas: Ways to give back this festive season
updated the 6 October 2015 à 23:35
Not everyone is cashing in on the Christmas festivities this year. Instead some brands are busy donating proceeds to those in need.
The festivities are rolling out in full swing all around us and we’re only increasingly getting consumed by heaps of wrapping and trims while stuck knee-deep in a whole trove of gifts – figuring what to give whom and working our way round the elusive art of ribbon-tying.
So much so that we tend to neglect those who may not be having as festive a holiday as we’re ultimately privileged to have. Thankfully, a selection of brands, stores and hotels are amping up on doing good this season by donating a part of their proceeds from Christmas sales to aid a variety of charities – such a heartwarming gesture. Corporations who understand when to take a step back from earning the big bucks will indubitably strike a chord with us.
Now, embrace the true yuletide spirit and know that the money you spend on some gifts will be going towards spreading more festive joy around you.
Tarandip Kaur
