MPORIUM: The new multi-label boutique that puts Asian brands on the map
updated the 3 November 2015 à 17:49
Suntec City welcomes Singapore’s first and only Asian label dominated fashion store.
With close to 5,000 square feet of store space in refreshed Suntec City, MPORIUM carries over 35 brands – all of which are Asian.
Newly opened on 29 October, the multi-label boutique is Singapore’s first ever store that only stocks Asian labels. The store carries both men and women’s fashion as well as a carefully curated range of lifestyle products.
MPORIUM features the most highly-regarded Asian designers in the industry today, all which were personally handpicked by the store’s artistic director.
From modern interpretation of batik prints to ultra-sleek modern urban looks, the store boasts an eclectic inventory. The boutique’s collection of Asian fashion brands include nine Singaporean brands such as In Good Company and Q Menswear. Brands from the region include FERN and D-anditode.
“Asian designers have come into their own over these past few years,” said Jennifer Yii, CEO of QiShop, MPORIUM’s parent company, “The quality and the design have tremendously improved, and the works of the designers are more creative than what we’ve seen ten years ago.”
Ms Yii adds that the concept-store not only wishes to be a platform for the established, but also new and budding designers.
Amanda Lim
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