The Mindful Company encourages people to appreciate the moment
updated the 6 October 2015 à 22:53
The Singapore-based startup seeks to inspire people to find calmness and clarity with the launch of their very first set of products – Reminder Bands.
What’s in a name your ask? Everything. That would also definitely be the case for new Singapore-based startup, The Mindful Company. Founded by former lawyer and investment banker, Ciara Yeo, the very ethos of the brand is to inspire and encourage individuals to live mindfully through thoughtfully designed products and informative workshops. The concept essentially came to be after realizing that more often not we tend to get caught up with the daily ins and outs and hardly pause to consider what an action could mean for others or for ourselves.
With that purpose in mind, The Mindful Company came to be and to get the ball rolling, they launched their very first set of products, the aptly named, Reminder Bands.
Reminder Bands
The sleek and minimalistic cuffs may be simple but they come etched with strong, poignant self reminders to be present, have gratitude, let go, or be kind. The bands, crafted in 18K Rose Gold, 18K Gold and Silver can be worn individually or stacked with other jewellery and are suitable for both men and women.
“It is often difficult to remember to be mindful when confronted by everyday situations. So we created the Reminder Band to act as a simple, beautiful reminder that we can wear every day. Designed to be subtle and durable, they can be worn in any situation, whether at a client meeting, out with friends, or exercising,” said Yeo.
At the moment, the bands come engraved in eight phrases: Breathe, Let Go, Live in the Moment, Be Present, Gratitude, Be Still, Be Kind, and a limited edition Singaporean phrase, Can. More variations will no doubt be released in the coming months. So for the time being, may we suggest putting whatever you’re doing on hold, take a leaflet out of The Mindful Company’s book and appreciate the very moment of being.
A little mindfulness does go a long way after all.
The Reminder Bands can be purchased online.
Tarandip Kaur
