When technology met fashion: 3 hi-tech highlights from this season’s fashion weeks

This season, Fashion Weeks have been more innovative than ever as some designers have gone an extra mile to adopt the latest – and sometimes unusual –  technology in their runway shows. Here are our favourites:

1- Fendi using flying drones in its runway show to connect with consumers at home

For the first time in the fashion world, the Italian house of Fendi has decided to share its live show with fans through the website, thanks to high-definition remote-controlled drones equipped with cameras.

With those drones flying over and around the runway, not only were we able to see the fashion show like no one has ever seen it before, but we were also able to customize our experience by selecting a classic livestream view or the “Drone Cam” which showed aerial shots.

Watch the video :

2- Burberry collaborating with WeChat to personalize their runway show experience

Burberry has joined the famous messaging app WeChat (a mobile-based social network through which users can share content, make calls and send text messages) to allow fashion enthusiasts to experience ” the most personalized social show experience to date.”

Not only were users able to listen to exclusive audio content of a senior Burberry member talking about the inspiration for the collection, but they were also able to personalize a digital version of pieces from the runway  with a “Made For” label.

In addition, viewers could also receive exclusive images, videos and audio from the show tracked by VIPs like Chinese actress Angelababy.

Watch the video :

3- Fyodor Golan teaming up with Nokia to create a dress made entirely of phones

Fyodor Podgorny and Golan Frydman, the designers behind the creative label FYODOR GOLAN, have worked with Nokia to create a wearable phone dress.

Helped by the creative design house KIN, the dress – which took three months to build – features 80 Nokia Lumia Smartphones.

That’s not all! Thanks to an app that uses global positioning, the screen images of the phone change colour when the dress moves and this creates, as Nokia said : “a shimmer effect simulating the realistic tactile character of actual fabric.”

If you liked this dress, unfortunately, it is not on sale. In fact, it’s more of a piece designed “to explore the possibilities of smart technology and fashion coming together”, as Nokia revealed.

At Marie France Asia we love it when technology talks to fashion, don’t you agree?

Lindsay POUI-DI