Alexa Chung: Chic ambassador for Longchamp
updated the 6 October 2015 à 23:59
The British It-girl poses for the Longchamp Fall 2014 campaign, and introduces the new Pilage Heritage bag.
After her comeback to the spotlight with the nail polish brand Nails Inc, Alexa Chung resumes for the second consecutive season her role being the face of the new Longchamp collection.
She poses with the brand’s new Pliage Heritage bag, inspired by the iconic Pliage folding bag which this year celebrates its 20th anniversary.
Looking chic and bubbly in the photographs taken by Max Vadukul, Alexa perfectly represents the dynamic image of Longchamp.
To honour the tradition of the French house, the new advertising campaign was shot in Château des Ornes near Tours.
Mark your calendars for on 9 September, the short film directed by Jean-François Julian and entitled «Longchamp Heritage with a Twist» will debut on Longchamp’s site and their various social networks.
Broadcast around the world, the campaign will begin in August. We can’t wait!
Aurélie BUHAGIAR
