David Beckham bares for H&M
updated the 7 October 2015 à 00:04
David Beckham shows off his multiple tattoos – as well as his underwear – as he plays action hero in front of the camera for his new Bodywear collection for H&M.
Imagine David Beckham in underwear, running on rooftops, jumping obstacles in a t-shirt and boxers… It could be the blockbuster of the spring, but no. This is “just” the launch of the Bodywear collection designed by the famous footballer for H&M.
In this TV ad, Nicolas Winding Refn, director of Drive, opted to showcase the collection in the manner of the greatest action movies. And the best part is that there is not just one but two versions! Two sequences of frantic race – in shorts or without – where it’s up to you ladies to vote for the ‘Covered’ or ‘Uncovered’ version of the ad at the H&M’s American site.
The version that wins the most votes will make its appearance during the half-time of the Super Bowl on February 2, before it broadcasts worldwide.
This season, our men can find a mix of modern and retro activewear: long-sleeved raglan tops, trunks, vests, long johns, T-shirts with inspirational slogans – all without forgetting the perfect fit. Beckham’s young fans will also be pleased as for the first time, the collection will be available in a mini-me version for boys 18 months to fourteen years old.
David Beckham Bodywear collection will be available in selected H&M stores and online from January 30.
Aline Olivry
Watch: A teaser showing behind the scenes of the campaign.
