Armani’s Agreement: Italian fashion house now with 100% less fur
Without a doubt, animal cruelty in the name of fashion has always been a hotly contested debate.
Italian fashion giant Armani has seemingly decided to jump on the animal rights bandwagon and boycott the use of fur for all future collections as of Autumn/ Winter 2016. Founder Giorgio Armani, 81, said in a statement last week that he was “pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections,” and also that “technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals”.
Joining well-established brands such as Calvin Klein, Ralph Lauren, Hugo Boss and Tommy Hilfiger, who have all embraced synthetic alternatives and shunned the use of animal fur, Armani will be committing to this policy for its Giorgio Armani, Armani Privé, and Emporio Armani collections. Joh Vinding, chairman of the Fur Free Alliance, a group comprising of more than 40 animal protection organisations intent on ending the fur trade, praised the fur-free pledge and expressed that “Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion.”
This leaves us to wonder: With so many vegan options and synthetic fibres available for commercial use, why would any designer still want to use fur?
Angela Goh
Photo: Getty Images
