H&M set to host first ever pop-up store at Laneway Festival

updated the 24 January 2016 à 21:32

More than the usual pop-up affair.

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Festival fashion – how exciting does that sound? We are definitely getting pumped up for the upcoming string of activity stations at the St Jerome’s Laneway Festival. Festival fans can expect a good time of music, entertainment and fun photo sessions.

One other thing festival goers will be able to look forward to this year is the one-stop-dress-shop where you’ll get to try out H&M outfit pieces with accessories ranging from headpieces to bracelets. Shop while you groove to music – how’s that for a fun day out?

Second on the list is a DIY stamping corner where you can snag some customized H&M tops added with music-inspired stamps and add a tinge of cutesy to your outfit instantly. Other stations you can expect: H&M flash tattoo parlour in a new air-conditioned DJ tent as well as an inverted dressing room for you to enter and snap quirky pictures with the #BFF.

From 25th to 29th January, purchase tickets with a 20% off voucher or collect or your wristbands at the pre-collection booth located at H&M Orchard Building level 2.

Sharon Salim


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Marie France Asia, women's magazine