Parisian Chic: Rue Madame set to open in Singapore
updated the 31 March 2016 à 17:41
The curated French concept store makes its debut in South East Asia this May, bringing affordable luxury to the masses.
Bonjour Singapore! Get ready for a French invasion of the sartorial kind as the ever chic French concept store Rue Madame will be making its South East Asian debut in our tiny Red Dot next month. Launched in Hong Kong by investment banker Ariane Zagury, the store will introduce timeless Parisian-style staples to fashion forward Singaporeans with its one-stop shop offering a highly curated mix of women’s ready to wear and accessories.
Located at Level 3 of Takashimaya Shopping Centre, Ngee Ann City, Rue Madam intends to bring affordable luxury to the masses. Update your wardrobe and shop the latest looks from some of the most coveted French fashion labels such as Majestic Paris, Athé by Vanessa Bruno, Hartford, and Gat Rimon. Some exclusive, new-to-market brands to watch out for include IRO, a Paris based fashion brand with a French chic meets New York street style that counts Gwyneth Palthrow, Scarlett Johansson and Drew Barrymore as fans, Servante Gaxotte, famed for its whimsical jewellery collection that revolves around ‘la vie en Rose’ – the actual life of Rose, a doll that the designer dreamt of when she was pregnant and Stella Forest, the creation of husband and wife duo, Christel Boniface and Raymond Bitten which is all about exclusive prints and designs with a timeless and magical air.
We’re sure more international European brands will be coming to Rue Madame later on, but for now, if your wardrobe is in need of some French-chic inspiration, you know where to head this weekend. Till then, click through the gallery for a sneak pic of what’s in store!
Rue Madame opens in May and is located at#03-13C Takashimaya S.C, Ngee Ann City, with prices ranging from SGD70 to SGD1800 for a dress.
Karen George
