Return to Hollywood: Juicy Couture Fall 2014 collection
updated the 6 October 2015 à 23:52
By revisiting Hollywood, Juicy Couture gives its Fall 2014 collection a sophisticated yet effortless update. Here’s how the brand is back with a bang!
Throughout the years, Juicy Couture has been fairly constant in its brand essence, so much so that you can easily spot a semi-bedazzled Juicy apparel from down the block.
However, the all-American brand is now set for a massive revival as the new owners plan to re-haul existing stores with a brand new vibe and concept. That may send red flags to the brand’s loyal supporters but once you get a peek at the Fall 2014 collection, you’d be gunning for the change to come sooner than later.
While staying true to the effortless charm and exuberant aesthetic, the Fall collection felt a little more grown up, doused with hints of girlish sophistication. This season, the Juicy girl returns to her hometown in Los Angeles and explores a myriad of iconic Hollywood looks – from punk rock to lolitas to the natural beauties of the Hills.
Essentially, the collection moves from a selection of feminine florals and lace to tough and distressed looks and then to some in between the two. Rest assured that bedazzling does not leave the brand either as judging by the bedazzled lip-licking t-shirts that Miley Cyrus would flaunt.
In its entirety, the collection deserves much applaud for embracing changing times and adapting to varying tastes of its target audience. The velor tracksuits – lauded as quintessential pieces from Juicy Couture – similarly received an upscale finesse in terms of different fabrications, from washed indigo to silk crepe. Lastly, in addition to the usual staples, the outerwear range consists of luxurious tweed jackets, faux fur vests and peacoats that gave the collection a side of androgyny as well.
If this vein of design and aesthetic continues for Juicy Couture then we’re certain that the brand will speak to a whole new set of customers in time to come.
Tarandip Kaur
