The making of Sinéquanone’s Fall/ Winter 14 campaign
updated the 3 September 2014 à 20:49Watch what went on during French label, Sinéquanone’s campaign shoot with photographer Jacob Sutton and model, Missy Rayder.
After having shot campaigns for Lacoste and Sinéquanone’s SS13 collection, the London-based photographer, Jacob Sutton returns to capture the pure gentility expressed in Sinéquanone FW14 collection along the streets of Paris. Together with American model, Missy Rayder, the creative duo managed to put together a campaign shoot that aptly expresses the light and naturally elegant persona of the Parisian brand.
Now campaign shoots are typically marveled at for the brilliance displayed in terms of framing, styling, makeup and set design but little do we know about what exactly transpires in the making of a campaign to attain the desired result. Thanks to Sinéquanone’s behind the scenes video of the campaign shoot though, you might just get a tinge of an idea. And if the behind-the-scenes video is anything to go by, we’re guessing the eventual campaign images will probably be as poetic.
Sinéquanone FW14 collection will be available at Robinsons Orchard.
Tarandip Kaur
