#mycalvins: Calvin Klein’s limited edition denim series to debut in Singapore
updated the 6 October 2015 à 23:15
Save the date as the logo-driven athletic and urban streetwear-inspired line will retail exclusively at the Calvin Klein Jeans Paragon store on May 1. Here are some of our favourite looks.
Singaporeans can now shop the latest looks from the Calvin Klein Jeans #mycalvins Denim Series, a limited edition, logo-driven line inspired by athletic and urban streetwear that will exclusively debut at the Calvin Klein Jeans Paragon store on May 1.
The global image campaign features American model and social media star Kendall Jenner and Brazilian model Simon Nessman, shot by fashion photographer Alasdair McLellan and styled by Melanie Ward in New York City.
The new series, designed by Calvin Klein Jeans’ Global Creative Director, Kevin Carrigan, was influenced and inspired by the success of the #mycalvins social media campaign – which has seen an impressive list of models, musicians, athletes, celebrities and influencers from around the world take part. The campaign encourages fans to post selfies of themselves wearing Calvin Klein using #mycalvins. To date, the successful campaign has engaged hundreds of global digital influencers from more than 25 countries, reaching approximately 400 million fans and generating over 13 million interactions worldwide.
“This series is an expression of the athletic trend that’s happening right now,” said Mr. Carrigan. “I designed an assortment of unisex tees and tops to be mixed with denim in elevated street styles. These are the perfect wardrobe essentials for an active, youthful lifestyle like Kendall’s.”
The limited edition series is anchored with a modern, cropped take on the “Calvin” logo, marrying personal style with sporty details. The full men’s and women’s offering consists of tees, jeans, denim shorts and jackets, jogger sweatpants, unisex backpacks and hats, in baby blue, washed black and white rinses.
Click through the gallery above for our favourite looks from the campaign.
Calvin Klein Jeans #mycalvins Denim Series will be available at Calvin Klein Jeans Paragon store on May 1.
Karen George
