Chloë Grace Moretz is the face of the Coach New York campaign
updated the Thursday, July 21, 2016
The star of the show this time isn’t the face of the beautiful actress, but the brand’s newest version of its famous Coach Swagger collection.
Chloë Grace Moretz is contemporary, genuine and undoubtedly cool – the perfect embodiment of the Coach name and spirit. So, it was certainly no shocker when it was announced that she was chosen as the new face of the brand two years ago, and now as the face of their latest campaign in New York for the Fall 2016 collection.
Featuring bold statements and designs, the campaign seems to be an extension of the core of Moretz and her personal style. She stars in a series of images that introduce the brand’s latest addition to the scene, the Butterfly Appliqué Swagger, personally handpicked by the actress and already one of her favourite accessories to date. Decorated by hand with a kaleidoscope of butterflies that are embossed, painted and riveted with a variety of colours and patterns, immediate attention is drawn to this work of art. This gorgeous piece is trendy, classy and iconically Coach.
The Butterfly Appliqué Swagger is available now on Coach.com and will be in stores globally in August.
Dione Chen
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