H&M Studio: Emma Roberts, Kate Mara and more at the AW16 show
updated the 7 March 2016 à 07:57
Feminine, strength, individuality – that’s what the show was all about.
Calling all H&M Studio junkies! Before sharing more about the seasonal collection itself, we’re inclined to suss out some celebrities news. Do you know that Emma Roberts, Ciara and Kate Mara were among the guests present at the historic Bourse de Commerce in Paris? They certainly play well to the inspired theme of strong women and beauty of independence.
Not only that, the collection saw us through top models walking the specially created runway including Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley and Soo Joo Park. Reflecting the influence of nature, the runway depicts of clarity and enchantments of a frozen lake.
How magical.
“This collection is about the strength and beauty of women, and how we express that power through our style. I love the contrast of strong tailoring with handicraft touches of Swedish heritage and folklore,” says Ann-Sofie Johansson, H&M’s Creative Advisor.
The H&M Studio AW 2016 Collection will be available in 200 stores and online from 8 September.
Sharon Salim
