Prada Raw Avenue: A new way to shop for eyewear
updated the 6 October 2015 à 23:02
Prada’s new eyewear collection wants you to get on the virtual catwalk for an interactive digital experience through the eyes of six digital heroines.
Italian fashion house Prada has gone back to the drawing board –literally, to unveil their new interactive project for the Prada Raw Eyewear Collection. Talk about mixing technology with one of the simplest art forms!
For their latest foray into eyewear, the luxury label tapped the talents of six fashion illustrators to express their personal views on the Raw Prada woman through drawings and animations.
The Instagram famous illustrators, Blair Breiteinstein, Carly Kuhn, Judith van den Hoek, Megan Hess, Vida Vega and Wong Ping each created a unique character to highlight Prada’s latest eyewear collection.
With the new digital experience, shoppers can go on the new line’s website and experience Prada’s sunglasses through the eyes of the six digital heroines who model the collection on a virtual catwalk. It allows users to connect with the artistic side of designing as well as interact with the site in real-time through the model illustrations as they walk the virtual runway.
Anything with the name Prada emblazoned on it is bound to be on our wish list for sure, but these Prada Raw sunglasses and their personalized touch sure have got us excited about the whole collection.
The full experience is now available at raw.prada.com
Karen George
