UOB reveals spending habits of Singaporean women & launches refreshed Lady’s Card
updated the 18 July 2016 à 10:33Here’s an interesting fact: Singaporean women seem to be spending a lot faster than men are.
United Overseas Bank (UOB) has recently released their findings on the archetypes of the modern Singapore woman, based on their how they spend their money. The behavioral study has lead to a startling discovery that women are now spending 17 per cent faster than men. That’s not to say women are necessarily spending more than men – just that they are whipping out their credit cards much more often. By 2020, though, UOB believes we’ll be catching up with the men and will contribute to half of the bank’s total credit card billings.
With this upward trend in credit card spend over the last few years, especially by women between the ages of 20 to 39, it is believed that women in Singapore are becoming increasingly enterprising as their average incomes increase.
The bank has identified three archetypes of today’s Singapore women:
- Rachel, the digital native, 18 to 25 years old, spends $400 a month where shopping, beauty and eating make up 55 per cent of her total monthly spend.
- Michelle, the young professional, 26 to 35 years old, spends $1,000 a month where shopping, beauty and dining make up 52 per cent of her total monthly spend.
- Christina, the cosmopolitan leader, above 36 years old, who spends $2,000 per month where shopping, medical services, beauty and fitness make up 64 per cent of her total monthly spend.
Enhanced UOB Lady’s Card Suite + Gorgeous New Design
If you sit in this spending boat and would love to let the world know of your modern-day dynamism, you’ll be glad to know that UOB has refreshed and redesigned their Lady’s Card, giving it a Vivienne Tam makeover and also enhancing its range of benefits.
Now featuring a gorgeous post-modern rose motif, the card suite enhancement features a new UOB Lady’s Debit Card, which will allow you to embrace a range of great benefits such as complimetary drinks and 1-for-1 dining offers at selected outlets. This is the perfect card to feed the fun-loving foodie in you.
Stepping up its game from the Lady’s Debit Card is the UOB Lady’s Card, which features:
- The LuxePay Plan, which allows you to optimise your spending by giving you a 6 or 12-month interest-free installment payment plan for luxury goods and big-ticket purchases;
- Free tickets to the Singapore Repertory Theatre;
- Complimentary weekened parking at selected malls on Orchard Road.
For the ultimate spenders, the UOB Lady’s Solitaire Card is perfect for luxury-seeking cosmopolitan jetsetters and feature the following additional lifestyle benefits:
- Exclusive access to MasterCard’s World Concierge and Priceless travel experiences;
- Pan Pacific Hotels and Resorts DISCOVERY BLACK Membership;
- JetQuay’s Quayside services.
The bank is also launching a very special limited edition version, which boasts a gorgeous rose-gold metal finish and offers all the benefits of the Lady’s Solitaire Card as well as complimentary limousine airport transfers, airport lounge access and e-commerce protection. But if you want to get your hands on one of these spectacular metal cards, you’ll have to be spending at least SGD45,000 over three consecutive months. Good luck!
Angela Goh
Photo: Getty Images
