Ethical Brands: 6 Cruelty-free Korean beauty brands to know

ashley

02 Oct 2017

1/7
ATRUE
Revered by multiple beauty writers and magazines alike, ATRUE epitomises ethical eco-friendly products at it's finest. Try out the Darjeeling Black Tea Anti-wrinkle essence. With it's soothing black tea extract, this product is living proof that ATRUE lives up to its reputed name.

Photo: ATRUE
2/7
All Nature
The name says it all - using primarily herbal extracts, plant oils, butters and floral waters in their products, All Nature prides itself on it's wholesome and eco-conscious beauty range that is free from harsh chemicals and synthetic ingredients. The divine honey and linden blossom hair mask (see above) can attest to that.

Photo: All Nature
3/7
Aromatica
At Aromatica, their staunch principles of utilising only wholesome, natural ingredients that do not harm animals or the earth, is truly admirable. One can expect only the very best raw ingredients specially imported from around the world. With every product encased in eco-friendly and recyclable packaging, it's really no wonder why Aromatica is the first Korean brand to gain approval from the Environmental Working Group (EWG).

Photo: Aromatica
4/7
Sevendrops
Containing no harsh or harmful ingredients, Sevendrops cater to a vast range of skin types, including sensitive skin! We especially recommend the bubble purifying facial foam (see above).

Photo: Sevendrops
5/7
Onsiya
Other than selling beauty products, Onsiya also offers ethical and eco-conscious household and agricultural products that don't negatively impact the environment!

Photo: Onsiya
6/7
Withmy
At Withmy, you can rest easy knowing that no animals were harmed in the making of any of their products. If that's not all, Withmy places special importance on helping the community, This can be highlighted by their natural lemonade vegan toothpaste. 10% of the toothpaste profits will be used to fund the oral health initiative and education of children worldwide. Not too shabby for a beauty brand eh?

Photo: Withmy
7/7
Thank You Farmer
If their adorably sweet name hasn't reeled you in yet, perhaps their vast range of products will! Specialising mainly in skincare and base makeup, Thank You Farmer is one ethical brand you ought to try out!

Photo: Thank You Farmer

Make a stand against cruelty by opting for these awesome Korean cruelty-free beauty brands!

If you love your Korean beauty brands, you’re not alone. Boasting of advanced skincare technology and product formulation, it is no wonder that the beauty world has started to shift its gaze towards K-beauty to follow its lead. However, as effective as these products are, many of these brands aren’t necessarily cruelty-free.

What is Cruelty-Free?

In beauty, cruelty-free is a label for products that do not harm or kill animals. Products that are tested on animals are not considered cruelty-free as these tests often inflict pain and cause the suffering and death of millions of animals each year. For one, the Korean brands that sell in China are required to test on animals, meaning they aren’t cruelty-free. These include popular labels like Etude House, Laneige and more.

Fret not – this does not mean you have to give up K-beauty entirely. Fortunately, there are cruelty-free Korean beauty brands that promise effective, ethically-produced products that are both great for your skin and conscience. If you’re a conscious consumer, you may want to consider switching to these brands instead. Check them out in the gallery above!

Ashley Anand

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