Shu Uemura Calligraph:ink eyeliner: It’s blacker than black!

Traditionally, eyeliners have always been in black; that is up until innovation started and a whole slew of funky shades came around. For us though, black is a classic and will always be our preferred shade of liner poison.

The next trick with eyeliners is the ability to draw perfect lines and that is an art in itself that takes some time to perfect. Shu Uemura’s international Artistic Director aptly describes it as, “The most difficult makeup technique is drawing lines, in particular the eye lines. You need to draw precisely on eyelids that are soft and mobile, as well as to express changes in dynamism and texture, just calligraphy”.

The key word here is calligraphy and that is where Shu Uemura’s Calligraph:ink eyeliner comes into the picture. Backed by make up artists, the Calligraph:ink liner is revered for its true versatility and ease in drawing lines of various thickness in order to create graphic works of art on your eyes.

With its intense colour pay off and long-wearing, water-resistant properties, this liner is essentially the forerunner in terms of eyeliners in the market. The extremely fine particles of carbon black create a smoother and even surface application, which allows light reflection to optimize colour intensity and attain a shiny finish. Afterall, what matters most in an eyeliner is how pigmented the shade is and if it is able to last an entire day without smudging and creating unflattering panda eyes. That we do not want!

Whether you want to create lines of 0.05mm or 2.0mm, the Calligraph:ink Liquid Eye Liner has your covered and will have you effortlessly drawing the most accurate lines like a true professional.

Bring on the ‘cat eyes’ look!

Shu Uemura Calligraph:ink Liquid Eyeliner (approx. USD20.80) is available at the following outlets.

Tarandip Kaur