Beauty Products: From the Youtube arena to the makeup industry

Beauty products that travelled from the Youtube arena to the makeup industry

Lim Han

09 Mar 2017

1/10
Em Cosmetics
Hailed as one of the pioneers of the beauty realm in Youtube, Michelle Phan is no stranger to many of us. Viewers were beyond enthusiastic about the launch of her own makeup line, EM, which features a stunning array of products, from concealer palettes to contour sticks. Albeit slightly pricier, the top-quality ingredients used ensure that you get a bang for your buck.
Photo: Em Cosmetics Facebook
2/10
Tanya Burr Cosmetics
Blending the skills of a professional makeup artist with the charisma of a beauty guru, it’s no wonder Tanya is such a sensation on Youtube. Her makeup line, Tanya Burr Cosmetics, offers sleek nail polishes, brow kits, lip glosses and more. Coming from a professional makeup artist, you can expect these products to have some serious quality.
Photo: Tanya Burr Cosmetics Facebook
3/10
Makeup Geek Cosmetics
Marlena Stell held nothing back when she decided to delve into the makeup industry. Her highly established makeup brand, Makeup Geek, is thriving on the sheer variety and quality of her products. Insanely pigmented eyeshadows and creamy lipsticks? She’s got it settled.
Photo: Makeup Geek Facebook
4/10
Real Techniques brushes
You can only expect excellence and more from the Chapman sisters, also known as Pixiwoo, on Youtube. Whether its attaining those bronzed cheeks or seamlessly blended foundation, Real Techniques has got you covered. The surreal quality of the brushes will blow you away and leave you pining for more. Trust us, their best-selling Expert Face Brush is worth every cent.
Photo: Real Techniques Facebook
5/10
Zoella Beauty
With a sizeable army of subscribers amounting to over 11 million, Zoe has got to be at the top of our list of Youtube beauty gurus. Lavish your skin with fragrant body mists and buttery body lotions, courtesy of her very own beauty range. You’ll fall in love with their adorable packaging reminiscent of bright summer blossoms.
Photo: Zoella Beauty
6/10
Kathleen Lights x Colourpop Collection
This bright Youtube personality has seriously made a name for herself. Her collaboration with Colourpop birthed a gorgeous collection of liquid lipsticks, eyeshadows and gel pencils that will melt every girl’s heart. Her eye for taste and creativity as a content creator is plainly exhibited in her stunning makeup collection.
Photo: @kathleenlights
7/10
Carli Bybel x BH Cosmetics Palette
With bold eyes and thick lips, Carli Bybel is undeniably ravishing. And we could say the same about the 14-colour eyeshadow and highlighter palette that she created with BH Cosmetics. Featuring pigmented shimmery golds and matte browns, this palette would be an invaluable addition to your collection.
Photo: Beauty by Carli Bybel Facebook
8/10
Nikkie Tutorials x Too Face Makeup Kit
Melding Nikkie’s phenomenal makeup skills with Too Faced’s name for quality, this palette is all we could ever ask for. From the flirtatious fun packaging to the blend of vibrant and neutral shades, this carefully curated palette will cater to all your desires.
Photo: Nikkie Tutorials Facebook
9/10
Jaclyn Hill x Becca Cosmetics Cheek Palette
Make your cheeks pop with this illuminating blush-highlighter palette featuring mineral blushes and luminous highlighters. Whether it’s rosy cheeks or glowy cheekbones, you can now easily achieve them with a swipe of a brush.
Photo: Sephora
10/10
Hot Tea Lashes
“Dramatic” is the word to sum up Bretman Rock. And he’s fully incorporated that quality into his Hot Tea fake eyelashes. Created with the help of Eyeris Beauty, these lashes are thick, bold and luscious. Rock them to a party and you’ll be batting your lids all night.
Photo: Eyeris Beauty

Makeup industry, prepare for the invasion of the beauty gurus from the world of Youtube.

From big names like Michelle Phan to smaller ones, online beauty gurus have never gained more prominence in the makeup industry than they have now. Be it collaborating with established brands or creating their very own, the beauty guru clan has done it all. These beauty gurus turned entrepreneurs have met with overwhelming success as they harness the power of their extensive fanbase and their keen awareness of what the people want.

Awaiting you in the gallery are numerous beauty products that have transcended the boundaries of Youtube to enter into the real-world makeup industry. From chic palettes to elegant lipsticks, you’ll see that the Youtube beauty realm is a society not to be trifled with.

Lim Han

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Beauty products that travelled from the Youtube arena to the makeup industry

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