#ATribute: It’s time to celebrate Armani’s love affair with perfumery
updated the 6 October 2015 à 22:28
As the Italian luxury house celebrates 40 unshakable years in fashion, we stop and smell the Armani fragrances through the times.
In the transient world of fashion, 81 year-old Giorgio Armani has managed to carve a legacy spanning 40 years of history. While he is best known as the designer of 1980s ‘power jackets’, Armani is also a significant figure in perfumery for releasing some of the most iconic scents we know today.
To Armani, his fragrances are more than an accompaniment to clothes – they are emotions and recollections captured into a bottle. “I personally think that the sense of smell is one of the most powerful channels to the memory… Smell triggers recollections and evokes or creates feelings about one’s self and others,” said the designer.
From the unspoiled Mediterranean magic that Acqua di Gio evokes, to the modern women Si represents, Armani’s romantic notions about fragrances are felt throughout his range.
Four decades later, fragrances still continue to inspire and captivate Armani. In 2004, he launched Armani/Prive Haute Couture Fragrances, which allowed the Italian label to develop scents like the perfumers of old. His favourite of the luxurious perfume line is Bois d’Encens, which he describes as “persistent, yet light” and never forgotten.
Of course, with perfumes as enigmatic as its creator, we can say Armani’s fragrances will not be easily forgotten, even after another 40 years.
Amanda Lim
