Now Open: Beauty Aisle fills VivoCity with exciting additions
With the launch of their new Beauty Aisle, VivoCity is now the latest must-visit destination for beauty lovers.
VivoCity unveiled their brand new Beauty Aisle, located on level 1, that includes some of the most popular beauty brands such as Chanel, Shu Uemura, Yves Saint Laurent and Urban Decay.
The launch also marked Urban Decay’s first ever stand-alone boutique store in Asia. The 530-square-feet store carries a range of cult favourites, including the bestselling Naked palettes. The cult-brand’s latest palette, the Vice4 will also be available at the store.
“Singapore was the first Asian market where Urban Decay launched the brand,” said Irene Goh, General Manager of L’Oreal Luxe, “When we were looking to build our first free standing store [in Asia], we naturally gravitated towards Singapore.”
To celebrate the new beauty additions in VivoCity, the mall is offering special promotions form 2 till 30 of November. Shoppers can get mini makeovers performed by Beauty by Nature, Etude House, Shu Uemura, Urban Decay and YSL. Additionally, the first 500 shoppers who spend a minimum of SGD200 can redeem a SGD20 Mapletree voucher.
There will also be a fun Instagram contest where participants can stand a chance to with SGD100 Mapletree vouchers and beauty hampers worth more than SGD750.
“This new addition…will boost the mall’s profile as Singapore’s leading lifestyle mall, offering a complete range of retail trade‐mix covering all genres and audiences to delight and excite our shoppers,” said Joanna Lee, VivoCity’s Head of Retail Management.
So the next time you’re looking for a one stop location for your beauty needs, VivoCity may just be it.
Amanda Lim
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