Luxury Swedish fragrance brand BYREDO unveils new miniature hair perfumes
We’re packing these into our summer travel bags, pronto.
It’s safe to say that Byredo is definitely one of the most en vogue perfume brands to know and own in 2018.
Just earlier this year, the fragrance label collaborated with fashion design house of-the-moment Off White for latter’s first-ever perfume. Called “Elevator Music”, the fragrance quickly rose to cult status within (what felt like) mere seconds of its launch. And it’s certainly no surprise; with its refreshing approach to the art of perfume-making, Byredo is emblematic of the kind of beauty brands that are all the rage in 2018.
This time, the minimalist luxury Swedish brand has released a limited edition range of miniature hair perfumes called Triple Gagnant. Perfect for your upcoming summer vacay, there are two travel-friendly sets, depending on whether you prefer floral or woody notes in your scents.
The floral themed one, called Gagnant Fleur, includes the brand’s bestselling floral-based perfumes: Blanche, La Tulipe, and Flowerhead. Or if a woody undertone tickles your fancy, go for the Gagnant Bois, where you’ll find the Bal d’Afrique, Mojave Ghost, and Gypsy Water scents.
Right off the bat, a hair perfume is possibly something you’d never really thought you needed. More than leaving an alluring scent on your hair (which lingers as you go about your day from the office to cocktail hour), Byredo’s mists also formulated with a light, invisible veil that leaves your hair nourished and looking delightfully luminous.
Hair perfumes are definitely having its moment in beauty right now. While it’s not necessarily a new concept, it’s certainly ballooned in popularity this year, with major fragrance brands releasing their versions of scented hair mists. To sneak a peek into their soon-to-be-launched miniature hair perfumes collection, browse our gallery above.
Triple Gagnat will launch in Singapore on 28 June 2018 exclusively at the Escentials flagship store in Paragon, as well as online at escentials.com. It will be available until 30 September 2018.
Sarah Khan
Photos: Byredo
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