Fit for a Princess: Etude House opens largest flagship store in Singapore
updated the 6 October 2015 à 23:38
There’s lots to celebrate with popular Korean beauty brand’s latest store opening – including a Disney-inspired collection.
For a dose of all things pink, playful and princess-y, the most apparent haunt would be Korea’s laudable beauty brand, Etude House and now Singapore can boast of having the largest flagship store in the world – yes, we even beat its hometown, Seoul.
The 2,300-square-feet space, in Wisma Atria, is entirely reminiscent of a princess’s exquisite palace interiors or even think of it as your very personal vanity room. With a uniform, white and pink colour scheme, the store has some fascinating perks for customers including a life sized pumpkin carriage to unleash your inner Cinderella. Beyond that, there is a quaint makeover studio for customers to indulge in a quick session with professional makeup artists and when you’re all done, snap away at the DIY photo booth.
As part of carrying the title of ‘flagship store’, you can expect new product launches and limited edition sets to be rolled out there before any other outlet. And speaking of new products, the opening day of the store itself saw the launch of Etude House’s Disney Princess series – each set inspired by either Cinderella, Snow White, Belle or Jasmine. Filled with a myriad of BB creams, mascaras, blushers, lipsticks and nail polishes, the sets are individually packaged in a charming storybook mould to further enhance the Disney theme. So whether you’re looking to emulate Snow White’s impeccable beauty or Belle’s intelligent and witty nature, Etude House will essentially have you covered.
One trip to the store and you’ll be surprised at just how it sucks you into a whole other magical realm, where the currency runs in oodles of makeup and skincare goodies. Ideally, the palatial space is a beauty fanatic’s dream of a candy store.
The new Etude House Flagship Store is located at Wisma Atria #B1-20/21/22.
Tarandip Kaur
