Season of Selfhood: H&M Beauty Spring Campaign 2017

Every season springs forth a new focus and purpose. H&M certainly hasn’t neglected that call as showcased in its latest Spring Beauty Campaign 2017. Centralising on the vitality of uniqueness and self-identity, H&M aims to empower its followers by celebrating and advocating individual beauty. With the help of their extensive beauty tips, you’ll be flaunting your individualistic expression through versatile yet carefully curated make-up looks.

Exclusive tips & tricks:

• Minimal yet immaculate coverage is hailed as a beauty statement of its own. Allowing the natural personality of your skin to shine through while illuminating it with a lightweight foundation is a key step in achieving a flawless look.

• Experiment with a blend of hues, from a neutral landscape of mahogany to outrageous bursts of colour, played out in vibrant metallic shadows or an obnoxiously-coloured eyeliner.

• Lips possess the power to completely revolutionise your look. Colours play a monumental part when it comes to defining your lips but textures certainly hold an equal amount of significance. Why not venture into the extreme ends of the spectrum, from full-on matte to lusciously glossy? You’ll never know unless you try.

What’s new?

Thought that was it? Not so fast. H&M, along with their valuable beauty advice, has left us with a stunning Limited Edition Face Collection. Featuring an array of products from cushion foundations for that effortless coverage to sleek strobe palettes for a luminous glow, this collection is an absolute show-stopper.

Feeling pumped up for spring? Head up to our gallery to catch a sneak peek of their latest collection.

The H&M Limited Edition Face Collection is now available at the H&M Orchard Building Store.

Lim Han

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