Revealed: Jennifer Lawrence in her new Dior Addict campaign

When the Oscar-winning actress is not running around with Amy Schumer, she’s swiveling around a silver chair perfecting her pout with Dior Addict.

After what seemed like an endless test to our patience with teasers of Jennifer Lawrence’s lips in Dior Addict’s campaign, finally we can say we’ve seen it all. The French luxury brand dropped the full campaign video starring the now highest paid Hollywood actress (according to Forbes) in what was a signature Basic Instinct spin-off pose.

As the ambassador of Dior Beauty, the 25 year-old star can be seen perfecting her pout while swiveling in a silver high back chair with one of the 45 re-imagined Dior Addict lipstick. The collection of shades comes in three finishes – pure colour, shimmering, and pearlescent – and is formulated with a  Hydra-Gel Topcoat and Triple Oil Complex to deliver far more lustrous puckers. Which also explains the campaign hashtag, #ShineDontBeShy.

In addition to the campaign film, Dior also revealed two exclusive interviews with Jennifer Lawrence and Peter Philips, the Dior Makeup Creative and Image Director, who dished on little snippets about the campaign journey and the formulation of the lipstick itself that you wouldn’t want to miss out on.

“To me, the Dior woman is playful, spontaneous and free. ‘Shine don’t be shy’ means this is your moment to radiate, and feel good and confident. I know nothing about being shy.” Don’t we all know that J. Law.

Watch the interviews below:

Tarandip Kaur


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Marie France Asia, women's magazine