Rui En fronts L’Oreal Paris haircare Elseve Total Repair 5
updated the 6 October 2015 à 23:15
At her third consecutive year, Singaporean actress, Rui En returns as the face of L’Oreal Paris’s haircare range and tells us her common hair woes.
As the face of L’Oreal Paris for the third consecutive year, Singaporean actress, Rui En is now fronting the brand for skincare, makeup and now haircare. After all, actresses are subjected to the constant use of styling products and heat tools, sometimes leaving no time for their hair to breathe, resulting in coarse and damaged hair.
Describing her top hair woes, Rui En said, “Over-chemical processing and dryness. When I’m filming, my hair’s subjected to heat styling every day and it causes a lot of damage and coarseness. So I’m a huge fan of using hair masks to help with the damage. I take care of my hair as religiously as my skin, so choosing the right haircare is very important to me.”
Naturally, L’Oreal’s Elseve Total Repair 5 comes in as it seeks to target five common damages in Asian hair, namely breakage, dryness, dullness, coarseness and spilt-ends. Formulated with Cement Ceramide and LAK1000, the range is able to fill in the gaps and restore hair right to the tips, leaving it frizz-free and silky soft.
Cement Ceramide mimics and replaces natural ceramide, filling gaps and reinforcing cohesion between hair scales on the hair’s surface. With advanced technology LAK1000, the haircare formula is able to penetrate 10 layers deep into the hair fibre to completely reconstruct chemically-treated and abused hair. After using the products regularly, the hair structure will be greatly fortified.
For us, when it comes to haircare, we have to admit that our’s is also one long arduous ritual with a myriad of different products in the lineup. We can’t help it, our tresses are our crowning glory and Singapore’s heat and humidity also means that more care should be given to that crown to maintain its luster.
The L’Oréal Paris Elseve Total Repair 5 range is available at Watsons, Guardian, Sasa, major supermarkets and hypermarkets and selected departmental stores
Tarandip Kaur
