Star Power: 5 Celebrity labels worth the buck
updated the 6 October 2015 à 23:02
More and more celebrities from the entertainment, music and acting world are taking on fashion as their next creative outlet. So before the flurry begins, here’s our run down of the best to follow.
There’s no discounting the range of star power celebrities possess and are willing to wield at any given time. Which is why when they decide to take fashion head on, everyone should be wary of what their indomitable clout and marketing weight can do to propel their brand forward – something that traditional fashion designers would probably lack.
While some celebrities immediately turn to fashion to create their next money-making venture, others are increasingly being tapped on to create exclusive lines for existing brands. Case in point, Rihanna who was appointed Creative Director of Puma or Kylie and Kendall Jenner’s capsule collection for Topshop. Nonetheless, better still are celebrities turned fashion designers who’ve built their brand from the ground up and are now respected labels who show at fashion weeks. Most notably, we have Victoria Beckham and the Olsens twins for The Row.
No matter how celebrity labels came to be, they are nonetheless gaining incredible traction in the industry – both from consumers and marketers alike. However, since they’re not all created equal, there’s a need to distinguish between those who have created worthy brands and those who were one hit wonders who eventually fizzled out.
Hence, to make things easier on your end, we’ve highlighted 5 impressive celebrity labels whose collections and designs are well worth your buck!
Tarandip Kaur
