Burberry opens a new store in Jakarta, Indonesia
updated the 7 October 2015 à 00:03
To celebrate the opening, Burberry hosted 300 guests including Joe Taslim and Atiqah Hasiholan with true Burberry fanfare!
Instead of mass rapid expansion, a number of luxury brands have been looking to slowly invest in developing markets – Burberry being one of them. Everyone’s favourite British giant opened yet another store in Jakarta at Plaza Indonesia and in celebration hosted 300 guests with a glitzy event last week.
Among the guests were actors, Joe Taslim, Atiqah Hasiholan, musician, Andien Aisyah as well as Velove Vexia and Eva Celia – all of whom were impeccably decked in the finest of Burberry threads.
Housing both Burberry Brit and Burberry London collections, shoppers will be able to pick out the latest trends for their wardrobes, complete with accessories, eyewear, watches and fragrances.
The store interior itself reflects the global store design concept developed by Burberry’s Chief Creative Officer, Christopher Bailey. In addition to incorporating British materials throughout, a 75-inch LCD screen graces the interior alongside video walls showcasing brand content, controlled by the headquarters in London. Fancy would be an understatement!
So the next time you’re in Jakarta, be sure to plan a visit to the Burberry stores in your itinerary! A little Burberry never hurts anyone.
Tarandip Kaur
