Chloé officially opens its first global pop-up in Singapore

updated the 13 June 2018 à 11:10
CHLOE Pop-up Concept
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Here’s a peek at all 20 pop-up exclusive items at the Chloé Pop-up in Singapore!

In case you haven’t heard, French luxury house Chloé celebrated the opening of its world’s first pop-up concept in Singapore. Officially launched on 1 June 2018, the pop-up is located at ION Orchard’s atrium, and features a curation of 20 exclusive Chloé products that range from the classic Drew Bijou and Roy bags to its selection of dainty small leather goods and even sunglasses.

The intimate pop-up space is fashioned in that true Chloé girl cool-yet-feminine signature aesthetic: think whites, powdery beige rose and natural brass, all of which truly lets guests immerse themselves in the Chloé spirit.

Its signature pop-up exclusive items are all stunningly displayed on a prominent wave structure of spheres (pictured above), which feature the infinite ‘o’ from the brand’s identity, as well as ‘little horse’ patterns from the Chloé archive – the perfect display for the luxury house’s it-bags.

For a full list of all the exclusive Chloé products available at the pop-up, browse our gallery above!

The Chloé Pop-Up in Singapore will open from 1 to 30 June (10 am to 10 pm) at the ION Orchard Level 1 atrium.

Sarah Khan

Photos: Chloé

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Marie France Asia, women's magazine