W.E.+ by Workshop Element: The multi-label collective launches in Suntec City
updated the 6 October 2015 à 22:28
This multi-label collection of stores is just one more reason to visit the already brimming Suntec City.
If you’ve been to the top floor of 313@Somerset and seen the large grey shopping space, Workshop Element, housing a bevy of local brands and international fashion accessories, you’ll be in for a treat on your next visit to Suntec City.
Founded by veteran designer Alfie Leong, the multi-label collective that first started out as a platform for both up-and-coming local labels and established brands, has now expanded into a group of standalone stores in the mega mall. Its best-selling brands Happy Socks, Révolte, Atelier LLYR and bysm lead the way for future possible franchises to join the group.
SHOPHOUSE CONCEPT
The enlarged stage of stores is designed to mimic a row of shophouses, as shoppers can expect to go from store to store all under one roof for their wardrobe needs.
Get your gentleman’s shoe fix with quirky socks in an array of patterns and colours by Sweden-based accessories brand Happy Socks, which shares the same roof with shoe experts Atelier LLYR. Aftercare products and shoe-shining services are also on offer, with a crash course on how to care for your classy leather footwear by staff members as you make your purchase.
Révolte offers a collection of children’s wear and women’s accessories, with a designated space in store for on-the-spot, affordable styling services for customers who need an extra hand on putting their outfits together. Owner Alfie Leong’s BSYM has also been launched as a revamped brand, consisting of contemporary aesthetics that allow movement and draws inspiration from its first launch in 2004.
W.E. CAFE
Just a few steps away is also the concept store’s newest F&B addition to the family – the W.E. Cafe. An East-meets-West fusion concept is what’s on the menu, with delectable, eccentric dishes prepared by head chef Steven, who further boosts the pool of local talent that’s already inclined within the store’s collective of creatives.
Rest assured, W.E.+ is indeed the one-stop shop for all your fashion and food needs, where multiple styles merge together on one platform with a myriad of options for you to choose from.
W.E.+ is located at Suntec City Tower, 53 Temasek Boulevard #02-433/434/436/438/441/442, Singapore 038983.
Nur Syazana H.
